Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs much more technical knowledge than normal GTM and may introduce added costs, it can bring about higher accuracy and even more reputable data


Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.

1. Extra accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it should be.

Server-side tracking is a more protected choice that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security measures. This offers much more precise data and a much more total photo of individual journeys across channels.

Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.

2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can help marketers make even more educated marketing decisions.

Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection disruptions and incorrect outcomes. Server-side monitoring enables businesses to bypass these constraints and offer accurate, regular information that is less at risk to interference.

This type of monitoring also permits services to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is essential given that new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more trusted for services seeking to adjust to these changes.

3. Much less prone to scams
Server-side tracking allows businesses to control data hauls before it reaches 3rd party endpoints, enhancing protection and privacy. This is specifically essential as various browsers and systems increasingly alter how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that occurred beyond your website.

Furthermore, server-side tracking enables you to catch user data straight by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.

A server-side radar is a collection of instructions that tells your web site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your webpage to gather information from customers.

4. Easier to execute
Server-side tracking is an information collection procedure that takes place on the website's own server, bypassing web browser restrictions. This suggests that information collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the range of information monitoring and offers companies more control over transmission, making it normally a lot more reputable. Therefore, it's less prone to data challenges brought on by points like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This permits you to have even more exact information and influencer tracking software assists make sure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by web browsers and ad blockers.