Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce extra prices, it can bring about greater accuracy and more reputable information



Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.

1. Extra precise data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be challenging for pixel-based tracking. This versatility provides online marketers extra possession over the data they send out, and makes it simpler to follow different information legislations. It's also a great deal less prone to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less vulnerable to disturbance.

This type of tracking additionally allows companies to track conversions that happen outside of the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform just how they handle cookies. For example, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your web site.

On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.

A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet browser restrictions. This implies that data performance-based advertising collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.